Four Things The Cloud Is Not
1. An IT “cure-all”
The Cloud doesn’t solve every business problem. But growing adoption proves that cloud computing does address some common business issues and challenges, and helps a lot of our clients’ businesses achieve their larger goals. Today, more businesses want to enable remote and mobile workforces than ever before, but many are facing conflicts because their legacy solutions weren’t designed to support those demands. Cloud computing lowers barriers to entry for smaller businesses to leverage enterprise class technology solutions.
2. A replacement for the Solution Provider
Contrary to much fear-mongering, cloud computing doesn’t replace you or take your job. If anything, the plethora of new cloud computing solutions available only underscores how much your clients need you to help them choose the right ones.
3. Empty marketing hype
The Cloud isn’t just empty marketing hype. Indeed, some of the terms being associated with cloud computing today are retooled or revamped versions of things that have existed for a long time, but the combination of bandwidth propagation, mobile device advancements, and a few other factors give us a new context today in which to define these ideas.
4. A government conspiracy
It’s also not a government conspiracy. Some folks, particularly older business owners, have serious privacy concerns when it comes to the idea of cloud computing, but the reality is that in many cases, those third party cloud providers are better skilled and equipped to protect that important data or technology process than any resources the business owner could otherwise marshal on their own.
What do I say to my clients about the cloud? Thinking of lowering your rates to keep your clients happy? Think again.
