When Will the Mobile Bubble Burst?
Today Google announced a huge milestone for its Google Play App Store. The now mobile giant has just reached 25 billion downloads. The feat has Google running a massive sale on Apps and states that it now has over 675k Apps and games in its store.
With the sheer number of activations and new device numbers being announced as well as the app store download numbers the question becomes, when will the mobile bubble burst? We have seen similar technology boosts over the years from PC’s to notebooks and pagers to PDA’s, all which have seen decline or demise over time with new technology introductions.
Considering the fact that mobile technology continues to evolve and sales continue to soar, the answer is most likely not anytime soon. Google recently announced that they were seeing over 1.3M device activations per day on its Droid platform and Apple had its biggest weekend ever with over 5M new iPhone 5 devices sold in just a single weekend.
The next question might however be, sustainability. Consumers are massively moving to smart phone technology globally and this is spurring the surge of activation and sales, but sustaining the types of numbers being touted just can’t last. This is already weeding out companies that haven’t changed with the times and shrinking the choices to a handful of manufacturers that will dominate the market.
Whether growth continues, stabilizes, or shrinks the need for solution providers to recognize the impact mobility is having on business and consumers is vital. Though it has been difficult for providers to find their place in the mobile space, communities are being created through organizations like CompTia to tackle this issue and help solution providers.
As more and more devices find their ways into business and consumer lives the need for help with the technology will continue to grow. It is most likely that a gradual stabilization and decline in new sales will happen over time; but it is definitely apparent that mobility isn’t going anywhere anytime soon.