Apple bullies Google on the Playground and announces a bunch of new Products
Fight, fight, fight, fight… The latest Apple event had Apple calling out Google for a brawl of the tablets. With a rarely seen competitive stance, Apple compared its newly announced iPad mini tablet to the Google Nexus 7 Android device. Pointing out key differences such as the Nexus plastic body, smaller screen, and the “scaled up phone apps” that the Nexus 7 uses rather than native apps like the iPad.
This wasn’t the only surprise at the event. Of course everyone was expecting the new iPad mini to be announced, but Apple had a slew of other announcements that wowed the audience. There were some number announcements; the iPhone 5 sold the most phones in a single weekend with over 5 million new phones sold. 3 million new iPods have been sold since the new lineup was released. 200 million devices now run iOS6, giving iOS6 the title of fastest upgrade rate of any software in history. 300 billion messages have been sent through iMessage with an astounding 28k iMessages per second. 70 million photos have been shared since PhotoStream was introduced, 35 billion apps have been downloaded from the app store, and 400 million books have been downloaded for iBooks. Whew those are a lot of numbers.
Apple announced a new version of iBooks, which has continuous scroll, better integration with icloud, shared quotes through facebook and twitter, as well as auto language conversion. The new version is available today as a free download. Apple went on to talk about the MAC with some pretty startling figures. According to Apple the MAC has outgrown the PC market 7X and is the #1 selling Desktop and Notebook in the US. These numbers led to Apple’s announcement of its new Macbook Pro 13.3” with Retina display.
3.57 lbs lightest macbook pro ever
2 thunderbolt ports
2x usb 3 ports
retina display 13.3” 2560×1600 pxls
$1699 starting price with 2.5ghz i5, 8gb Ram
The next announcement in the MAC family was an all-new MAC Mini. The new MAC Mini provides an easily upgradeable mini system that allows easy access to components such as ram for upgrade. There will be two configurations including a new server configuration of the mini, which allows up to a quad core processor and provides one of the smallest form factors I have seen.
MAC mini starts at a reasonable $599 for the base unit and server units start at $999
Apple continued the event with a newly redesigned iMac. The iMac touted as the #1 selling desktop in the US has gotten a complete overhaul. With a new ultra thin design, upgraded facetime HD camera, 8lbs less weight and an all new fusion drive option which is a hybrid SSD and traditional hard drive built into a single drive, which promises faster speeds than traditional hard drives and near solid state performance; the new iMac looks to be a definite pleaser.
edge to edge glass 5mm thin
21.5 inch and 27 inch option
full lamination design
facetime hd camera
i5 or i7 up to 32GB ram
up to 768gb flash or up to 3TB hdd
Apple fusion drive option 128gb of flash combined or fused with 1tb or 3tb of hdd
wireless keyboard and magic mouse
21.5 inch 8gb ram 1TB hdd starts at $1299 ships in November
27 inch starts at $1799 ships in December
Moving into the anticipated iPad mini announcement Apple surprised the crowd yet again with the unveiling of a 4th generation iPad to replace the shorted lived original retina display iPad. The new 4th gen device adds a new A6X processor that doubles speed and graphics capabilities, the new Apple lightning connector, and a number of additional upgrades.
Apple A6X chip
10 hours of battery life
2x faster wifi
black or white
16gb wifi at $499
$629 with cellular
Leaving the most anticipated and talked about item for last Apple revealed the iPad mini. A 7.9” version of the popular tablet device which works with all current iPad apps and provides a surprising number of grown up features in the small package.
dual core A5 chip
facetime HD on front
5MP iSight rear camera
LTE wireless capability
10hour battery life
ipad mini starts $329 for the wifi version
pre-order October 26th
cellular option 2 weeks later
The new iPad mini will be a popular choice going into the Christmas season. The new device will fit in one hand and surely be a hit. It is a little surprising that Apple didn’t opt for the ultimate $299 price point, but maybe they just knew they didn’t have to. At $299 the mini would have been a no brainer for many, but just moving into the three hundred dollar price range may deter some. What I do know is Apple has just bullied Google on the playground, and it will be interesting to see how Google responds to such a public display of intimidation. The tablet war has officially begun.