Brits Love the Microsoft Surface
Well at least that’s what Microsoft would like you to think. 32GB versions of the base model Microsoft Surface have sold out after a week on the pre-order market. This has some skeptics thinking that Microsoft is trying to pull a fast one with some marketing hype. Though there is no proof of this, it seems that many companies are creating a supply demand scenario these days when it comes to gadgets.
We have seen this sort of thing from Apple and even Amazon recently with the Kindle devices. You would think by now that Apple would have some pretty good estimates of what sales figures will be on demand for new products. The iPhone 5 being the most recent example, sold out within an hour of going online, leaving some waiting three weeks for pre-order units. Retail stores seemed to have plenty on hand leaving some wondering why they had even pre-ordered in the first place.
This may have been what Amazon did with the original Kindle Fire just before the release of the new HD Fire. In the weeks before the launch, the original Kindle Fire sold out sparking media reports, questions, and demand for the product. Lnce released all inventory was back intact.
This method has been used for years, thinking about every Christmas the hottest toys and gadgets that are always so impossible to find, just to have shelves flooded with them after the season. Its not that it is impossible for Microsoft to have a sell out but the demand has just not yet been there for an unproven product.
Windows 8 has some proving to do and the initial release of the surface only runs Windows 8 RT, which limits functionality and use. But even with that, it’s not impossible that the Brits love the Surface. I mean the Germans love David Hasselhoff, what to the Brits have? The Royal Family, The Spice Girls, The Beckham’s? Maybe the Brits just need something to love?