Rain Makers

CompTia Breakaway is no More

CompTia today announced a big change for its upcoming industry event (see press release below). The event, which has been known as Breakaway has been given a new name. The event which brings vendors, MSP’s, industry experts, and IT solution providers together for education, workshops, Trustmarks, meetings, and networking will now be known as ChannelCon.

The new name reflects a new direction for the event, which has seen a number of changes over the years. What was primarily a vendor sponsored event changed to an unsponsored format that has focused on education rather than vendor content. This new format has seen the event continue to grow and provide value to participants.

The new ChannelCon event is scheduled for July 29-31 in Orlando, FL. There will be many new aspects to the event that are sure to please participants as well as vendors. Since the sponsorship change, the event has become more difficult for some vendors to engage with participants given the limited vendor time and education structure. This however seems to be top of mind for CompTia with private events being added for vendors as well as an updated vendor fair.

It will be exciting to see all of this come together. Hopefully changing the name won’t confuse previous Breakaway participants and hurt attendance though this seems unlikely given the marketing CompTia is sure to provide.


(Press Release)

Downers Grove, Ill., March 6, 2013 – CompTIA, the non-profit association for the information technology (IT) industry, today unveiled CompTIA ChannelCon as the new name and identity for its premier annual event.

The inaugural CompTIA ChannelCon is scheduled for July 29-31 at the Peabody Orlando Hotel in Orlando, Fla.

“Our premier event, known for many years as Breakaway, now has a name that truly reflects its scope,” said Kelly Ricker, senior vice president, events and education, CompTIA. “The quality of the meetings, partnership opportunities, hot topic sessions and channel-neutral training make ChannelCon an unparalleled experience in the IT industry.”

The format and content of CompTIA’s Breakaway conference has changed significantly over the last several years, shifting from an event that emphasized lead generation to a conference centered on business education and networking opportunities.

In 2010, CompTIA shifted Breakaway from a hosted industry event to an un-hosted model, where attendees chose to make their own investments to participate. The following year, a vendor-neutral channel training and education platform was added to the conference.

The introduction of CompTIA’s member communities also raised the activity and engagement levels at the event, allowing vendors, distributors and solution providers to sit at the same table to discuss best practices, address issues facing their businesses and develop initiatives to grow the IT industry.

“We embrace our role as the gathering place where industry opportunities and challenges are addressed collaboratively by all channel professionals, regardless of company or category,” Ricker said. “CompTIA ChannelCon brings together the best cross section of the industry: solution providers, vendors, distributors, analysts, media, tech associations and other channel organizations.”

ChannelCon attendees can expect great education and training opportunities, a lively vendor fair and the unparalleled access to key channel executives.

Other planned activities include:

• Workshops on CompTIA trustmarks, the business-level credentials for IT businesses that adheres to the industry’s best practices.

• CompTIA Executive Certificate programs, which provide busy IT professionals the opportunity to expand their knowledge and skill sets in areas such as cloud computing and mobile technologies.

• E-learning Capstone Sessions, the final piece to completing an e-learning Executive Certificate.

• Keynotes speeches and panel discussions featuring top leaders in the business and IT arenas.

• The “Unconference Lunch”, an opportunity for attendees to drive the conference agenda.

• Private events for exhibitors.

• Best of CompTIA ChannelCon Awards.

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