A term popularized by Verne Harnish in Mastering the Rockefeller Habits and Jim Collins in Built to Last, The Big Hairy Audacious Goal (or BHAG) is a critical component to your business’ growth. Like a corporate mission or your vision, the BHAG will help to shape every tactical decision you make about how to operate your business. Yet far too many solution providers haven’t even heard of it.
Join Kate Hunt and Ric Tubb to learn why setting goals matters (more than most think) and how to avoid the most common mistake small business owners make during their business planning. And our special guest Ric will share a few key tips and ideas to get you started down the path of creating your own BHAG.
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